Does Brand Matter?

One of the most common questions we hear in the heating and air conditioning industry is, "Which brand of equipment is the best?" Today, I’d like to share my thoughts on this topic.

When homeowners decide to invest in a new heating and cooling system, one of their first questions is often, "What brands do you offer?" Our response is typically, "We work with several different manufacturers—do you have a preference?" In our experience, 80 to 90% of people reply, "No, I just want a good one." Very few have strong loyalty to any specific brand, though many have one they prefer to avoid. Based on our observations and various industry studies, we’ve drawn a few key conclusions.

First, the contractor you choose is the most critical factor in the equation. If you needed surgery, you’d be more concerned about the skill and reputation of the doctor than the brand of scalpel they use. The same logic applies to heating and cooling systems. A trusted contractor will ensure the right equipment is selected and installed correctly, yet too often, people overlook the importance of their relationship with the HVAC professional handling their installation.

Second, the efficiency level of the system is a major factor. This includes whether the unit has variable-speed technology or meets energy efficiency standards. Most manufacturers offer different levels of equipment, from basic models to high-performance options. Homeowners who invest in premium-level systems from any major manufacturer tend to be much more satisfied than those who opt for entry-level models.

Finally, proper installation and system design matter just as much as the equipment itself. Buying a new set of tires without balancing and aligning them wouldn’t make sense, and the same principle applies to HVAC systems. If airflow issues or an inadequate duct system aren’t addressed, even the best equipment won’t perform at its peak.

In the end, there are valid reasons to prefer one brand over another, as each has its own strengths and weaknesses. However, the contractor you choose, the quality of the equipment you select, and how well it is installed will have a far greater impact on your satisfaction than the name on the unit.